• Hi! I'm Pablo Fernández Vallejo, and I help organizations and people navigate the intersection of design and technology.


    I serve as Academic Coordinator at Universidad de San Andrés, write for Nielsen Norman Group and on Medium and guide teams through technological transformation at LiminalWorks. Previously at Buenos Aires' Secretariat for Innovation and Digital Transformation, LABgobar and Globant.

    Currently exploring how service design evolves with AI, what human creativity means in an automated world, and how organizations can thrive through technological change. Open to speaking at your event, facilitating team workshops, or collaborating on these challenges, drop me a line.

  • LATEST TALKS

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    As AI is deployed at scale in redefining workflows and transforming workplaces, it's time we ask ourselves what is meaningful work, and design experiences and services that enable it.

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    AI impacts not just how designers (and colleagues from other disciplines) work, but also how services are consumed and the way organizations work.

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    Becoming an AI-Friendly organization @ Teaming with AI Unconference 2024 - Online

    Navigating the shift toward AI at Universidad de San Andrés (Buenos Aires). From expert talks to speculative design and design principles, how are walking the messy journey of integrating AI into design education.

    A practical approach on how to use AI as a co-pilot for strategic design tasks and projects.

    A talk on how LABgobar adapted Design Sprints to the public sector and the evolving craft of the design practice.

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    From desk to action: Changing the way of doing public policy @ Interaction Latin America 2018 - Rio de Janeiro

    Findings on the challenges of introducing a human-centered design mindset to public servants in Argentina.

     

    Co-speaker: Nicolás Gicovate

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    A talk about the dynamic role of the design profession, the significance of Service Design, and its pivotal role in generating value for large organizations.

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    A talk about design in the public sector and the redesign of maternal health services in Metro Manila.

    Fieldnotes from the 2017 Metro Manila Civic Innovation Fellowship

     

    C.O.S.O is a project proposed by Pablo Fernandez Vallejo and developed in the collaborative workshop Interactivos?'17 at Medialab Prado in Madrid, Spain.

  • CONVERSATIONS

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    The Service Design Show is the go-to place for the most inspiring, thought-provoking, and fun conversations related to service design.


    Host: Marc Fonteijn

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    A podcast with conversations about the changing landscape of design with design thinkers and doers from the Spanish-speaking world, hosted by La Diseñería.


    Host: Jules Newland & Matias Salzman

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    A podcast on today's design. In each chapter, a different design professional from Latin America discusses the current state of the discipline.

     

    Host: Emi Horcada

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    A podcast featuring real conversations with awesome people doing interesting stuff in government and the public sector.


    Hosts: Kylie Havelock & Kamala HB

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    A podcast where Colombian designers Andrés and Santiago explore the world of design from a Latin American perspective.


    Host: Andrés Calvachi & Santiago Pinzón

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    A podcast with conversations about social innovation, migration, and emerging design practices.


    Host: Mariana Salgado

  • CURRICULUM VITAE

    EDUCATION

    Hasso-Plattner-Institut · D-School

    Design Thinking

    2017

     

    Humboldt-Universität zu Berlin & Universidad de Buenos Aires

    MA Open Design (Thesis Pending)

    2015 - 2018

    Politecnico di Milano

    Product Design for Innovation (Exchange Student)

    2013 - 2014

     

    Universidad de Buenos Aires

    Industrial Designer

    2008 - 2014

    WORK

    Founder

    LiminalWorks.ai

    2025 - Current

    Guest Author

    Nielsen Norman Group

    2025 - Current

    Academic Coordinator

    Universidad de San Andrés

    2021 - Current

    Design Lead

    Secretariat of Innovation and Digital Transformation, Buenos Aires City Government

    2020-2021

    Civic Innovation Director

    Secretariat of Public Innovation, Government of Argentina

    2020

    Service Designer

    LABgobar - Laboratorio de Gobierno Argentino

    2018-2019

    User Experience Designer

    Globant

    2013 - 2016

  • CONNECT

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