
Hi! I'm Pablo Fernández Vallejo, and I help organizations and people navigate the intersection of design and technology.
I serve as Academic Coordinator at Universidad de San Andrés, write for Nielsen Norman Group and on Medium and guide teams through technological transformation at LiminalWorks. Previously at Buenos Aires' Secretariat for Innovation and Digital Transformation, LABgobar and Globant.Currently exploring how service design evolves with AI, what human creativity means in an automated world, and how organizations can thrive through technological change. Open to speaking at your event, facilitating team workshops, or collaborating on these challenges, drop me a line.
LATEST TALKS
As AI is deployed at scale in redefining workflows and transforming workplaces, it's time we ask ourselves what is meaningful work, and design experiences and services that enable it.
AI impacts not just how designers (and colleagues from other disciplines) work, but also how services are consumed and the way organizations work.
A practical approach on how to use AI as a co-pilot for strategic design tasks and projects.
A talk on how LABgobar adapted Design Sprints to the public sector and the evolving craft of the design practice.
From desk to action: Changing the way of doing public policy @ Interaction Latin America 2018 - Rio de Janeiro
Findings on the challenges of introducing a human-centered design mindset to public servants in Argentina.
— Co-speaker: Nicolás Gicovate
A talk about the dynamic role of the design profession, the significance of Service Design, and its pivotal role in generating value for large organizations.
A talk about design in the public sector and the redesign of maternal health services in Metro Manila.
Fieldnotes from the 2017 Metro Manila Civic Innovation Fellowship
C.O.S.O is a project proposed by Pablo Fernandez Vallejo and developed in the collaborative workshop Interactivos?'17 at Medialab Prado in Madrid, Spain.
CONVERSATIONS
The Service Design Show is the go-to place for the most inspiring, thought-provoking, and fun conversations related to service design.
— Host: Marc FonteijnA podcast with conversations about the changing landscape of design with design thinkers and doers from the Spanish-speaking world, hosted by La Diseñería.
— Host: Jules Newland & Matias SalzmanA podcast on today's design. In each chapter, a different design professional from Latin America discusses the current state of the discipline.
— Host: Emi Horcada
A podcast featuring real conversations with awesome people doing interesting stuff in government and the public sector.
— Hosts: Kylie Havelock & Kamala HBA podcast where Colombian designers Andrés and Santiago explore the world of design from a Latin American perspective.
— Host: Andrés Calvachi & Santiago PinzónA podcast with conversations about social innovation, migration, and emerging design practices.
— Host: Mariana SalgadoCURRICULUM VITAE
EDUCATION
Hasso-Plattner-Institut · D-School
Design Thinking
2017
Humboldt-Universität zu Berlin & Universidad de Buenos Aires
MA Open Design (Thesis Pending)
2015 - 2018
Politecnico di Milano
Product Design for Innovation (Exchange Student)
2013 - 2014
Universidad de Buenos Aires
Industrial Designer
2008 - 2014
WORK
Founder
LiminalWorks.ai
2025 - Current
Guest Author
Nielsen Norman Group
2025 - Current
Academic Coordinator
Universidad de San Andrés
2021 - Current
Design Lead
Secretariat of Innovation and Digital Transformation, Buenos Aires City Government
2020-2021
Civic Innovation Director
Secretariat of Public Innovation, Government of Argentina
2020
Service Designer
LABgobar - Laboratorio de Gobierno Argentino
2018-2019
User Experience Designer
Globant
2013 - 2016
Copyright © 2025 Pablo Fernández Vallejo